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We have called one ad our champion for two rounds. Checking our own record, it was never significant, and the round meant to settle it was decided by the ad platform rather than by us. Round 7 is the mirror of Round 6: freeze the audience, move the creative, equal budgets, a month. Five predictions before a dollar is spent.

The readout, and the scoreboard we promised. One identical ad, three audiences, $367. The pool that has seen our ad for four rounds produced the best click-through in the round and the worst players in it, by a factor of two. All five predictions graded: two were wrong, and one of the wrong ones is the finding.

Five rounds taught us which ad wins. Round 6 freezes the champion and moves the only thing we have never moved: who sees it. The full targeting lists, the tracking line we refuse to cross, and five predictions written down before a single dollar was spent.

A million logged decisions, 10,171 players, two full seasons, $2,000 burned and $5 earned. Activation, the retention split that reframes everything, the two leaks that own the funnel, and six predictions written down so they can be checked.

Nine ads, three lanes, one week. The three that won, the copy pattern they shared, and the promised 7-day read on Round 3: retention came in at 1.14%, statistically identical to the campaign those hooks beat. Better hooks buy better first days and zero extra second weeks.

6,622 players, 6,638 runs, 4,894 finished. Activation, retention, the two leaks costing us most, and the 257 runs started on the hardest rung in the game.